How it works
A clear path from registration to revenue.
A typical engagement moves through five stages — starting with discovery and ending with a partner motion your team owns and runs.
- 1
Discovery
We pinpoint where your AWS partnership stands today — and where the gaps are.
- AWS partner status (APN, ISV Accelerate)
- Marketplace & co-sell readiness
- Sales collateral & customer proof
- Internal sales process
- Program eligibility (Competency, Tier)
- Revenue tracking
- 2
GTM Roadmap
A structured roadmap that prioritizes your biggest AWS wins.
- Best-fit AWS programs
- ISV Accelerate requirements
- AWS Marketplace listing
- Co-sell & ACE readiness
- Field-ready collateral
- Sales team enablement
- 3
Execution
We don't just advise — we help build the assets and run the AWS motions.
- ISV Accelerate submission
- Partner one-pager & battlecard
- AWS seller outreach templates
- AWS Marketplace listing
- ACE opportunity process
- Joint business planning
- 4
Managed Support
Ongoing monthly support that keeps the AWS motion compounding.
- Co-sell tracking & AWS seller mapping
- Marketplace optimization
- Program milestone management
- Revenue attribution reporting
- MDF & content updates
- Executive partner reviews
- 5
Scale & Systematize
Internalize the workflows we designed so AWS partnership growth becomes a repeatable, owned capability.
- Documented AWS operating model
- Repeatable co-sell & Marketplace workflows
- KPI dashboards and attribution
- An enabled internal team
- A clear path to in-house ownership
What we measure
Partner KPIs, tracked from day one.
We tie partner work to the metrics leadership cares about — so you move from vague activity tracking to measurable partner revenue management.
Partnership Activation
- Customers onboarded into AWS programs
- Marketplace listings launched
- ISV Accelerate applications submitted
- Competency / specialization roadmaps created
- Partner-ready assets developed
Co-Sell
- Co-sell opportunities created
- AWS seller introductions
- Partner-sourced and partner-influenced opportunities
- Co-sell conversion rate
- Time from intro to opportunity
Marketplace
- Marketplace-sourced pipeline
- Marketplace revenue
- Private offers created
- Marketplace conversion rate
- Average deal size and time to listing
Content & MDF
- Case studies, one-pagers, and battlecards created
- Content usage by sales teams
- MDF secured and deployed
Revenue
- Partner-influenced pipeline
- Partner-sourced revenue
- Program-influenced revenue
- Marketplace revenue
- Customer expansion rate
Ready to turn your AWS partnership into revenue?
Book a strategy call and we’ll map the moves that matter most across co-sell, Marketplace, programs, and content — and show you the path from registration to revenue.