Partner with OBP
Four ways to partner with OBP.
Refer, resell, or white-label — pick the model that fits how you work. OBP brings the AWS partnership expertise; you choose how visible we are and how much you own.
Organizational Referral
Your reps refer · OBP closes
Your team recommends OBP to the software companies it works with; we lead the engagement from introduction to close.
- Leads the sale
- OBP
- Delivers
- OBP
- OBP is
- Visible
- You earn
- 30–50% tiered fee
Consultant Referral
You refer · OBP closes
Independent consultants and fractional leaders recommend OBP and earn on every engagement that signs.
- Leads the sale
- OBP
- Delivers
- OBP
- OBP is
- Visible
- You earn
- 30–50% tiered fee
Reseller
You lead, close & deliver
You own the sale and delivery under your own terms; OBP provides the methodology and over-the-shoulder support where you need it.
- Leads the sale
- You
- Delivers
- You — OBP supports
- OBP is
- Optional
- You earn
- Wholesale — keep the margin
White-Label / Embedded
Your brand · OBP hidden
Sell OBP services under your own brand. OBP delivers end-to-end, embedded and undisclosed to your customer.
- Leads the sale
- You
- Delivers
- OBP — undisclosed
- OBP is
- Hidden
- You earn
- Wholesale — keep the margin
Included for every partner
We set you up to win.
Whichever model you choose, OBP equips you to represent and grow the AWS partnership motion from day one.
Onboarding
A guided ramp so you and your team can start with confidence.
Training
Enablement on OBP’s methodology, the AWS programs, and how engagements run.
Marketing materials
Field-ready one-pagers, decks, and positioning to put in front of prospects.
Sales campaign templates
Ready-to-run outreach and co-sell campaigns to source and move deals.
Referral program
Refer an ISV and earn up to 50%.
Know a software company that needs help with its AWS partnership? Introduce them to OBP and earn a referral fee that grows from 30% to 50% as you close deals and grow ARR. Non-exclusive, no minimums, paid quarterly.
How it works
From introduction to payout.
- 1
Submit a referral
Introduce an ISV that fits the profile, with an authorized contact who has agreed to the introduction.
- 2
We review & accept
We confirm acceptance in writing — typically within five business days — and start your protection window.
- 3
Warm introduction
You make a good-faith, two-way introduction within ten business days and join the first meeting where you can.
- 4
We run the engagement
OBP owns discovery, proposal, contracting, and delivery — and keeps you posted at every material stage.
- 5
You get paid
Earn 30–50% (your current tier) of what we collect for eligible services for twelve months, paid quarterly.
Who refers to OBP
- Consulting & advisory firms
- Fractional alliance / GTM leaders
- Agencies & content studios
- System integrators
- VC, PE & accelerator partners
- Anyone close to ISVs
What makes a great referral
- A commercial ISV (software, SaaS, or data product)
- Wants to build, improve, or accelerate its AWS relationship
- Needs help with operating model or go-to-market
- Co-sell or Marketplace readiness
- Alliance execution or program advancement
- An authorized contact who's open to an intro
We handle the hard part
- We own discovery, proposal, contracting & delivery
- You stay informed with status updates
- Non-exclusive — keep your own relationship
- No change to account ownership
- Clear written acceptance before anything is protected
Non-exclusive and worldwide (excluding restricted jurisdictions), with no minimum commitments. Fees are paid on net collected revenue for eligible OBP services — AWS consumption, resale, taxes, and pass-through costs are excluded. Full terms are set out in our Referral Partnership Agreement, which we'll share when you join.
Not sure which model fits?
Tell us how you work with software companies and we’ll recommend the right partnership framework — referral, reseller, or white-label — and get you set up.