Only Best Practices

Who we serve

For teams that sell direct — and want every route to market.

Most of the companies we work with sell direct today. They start on AWS Marketplace, then build the partnership path their maturity supports — a partner channel of their own or co-selling with AWS. Find your profile below, and the motions that matter most for it.

Early-Stage SaaS

  • Managed Marketplace
  • AWS Partnership

Product-market fit but limited partner infrastructure — you need to get started with AWS Marketplace, co-sell, and ISV Accelerate.

What you need

  • AWS Marketplace listing
  • APN registration
  • Co-sell readiness
  • Basic partner collateral
  • ISV Accelerate roadmap
  • AWS sales education

Scaling ISVs

  • Managed Marketplace
  • AWS Partnership

Customers and revenue already in place, but your AWS partner strategy needs to be formalized and operationalized.

What you need

  • Co-sell operating model
  • Marketplace private offer strategy
  • AWS seller mapping
  • Program advancement
  • Competency or specialization support
  • Partner revenue attribution

ISVs Ready for a Partner Channel

  • Managed Marketplace
  • External Partnerships

You have a live AWS Marketplace listing and customers, but no formal partner program — and resellers and systems integrators could be selling for you.

What you need

  • Ideal-partner profile & target list
  • Partner agreements & tiering
  • Channel Partner registration
  • Partner enablement & training
  • Partner deal desk
  • Channel revenue reporting

Consulting & Services Partners

  • AWS Partnership

Strengthen your AWS relationship and package repeatable, AWS-aligned service offerings that sellers want to recommend.

What you need

  • AWS program roadmapping
  • Service offering packaging
  • AWS field alignment
  • Case study development
  • Competency support
  • Co-sell enablement

Marketplace-Ready Companies

  • Managed Marketplace

You want to transact through AWS Marketplace but need help with listing, the technical reviews, and private offers.

What you need

  • AWS Marketplace listing support
  • WAFR / FTR readiness
  • Offer structure
  • Private offer enablement
  • ACE CRM integration
  • Buyer journey design

Companies Building Alliance Functions

  • AWS Partnership

Hiring your first alliance leader or building an AWS partner team from scratch, and you need an operating model that scales.

What you need

  • Operating model design
  • KPI development
  • ACE & CRM process design
  • Executive reporting
  • AWS sales enablement
  • Governance model

See where you stand in minutes.

Take the GTM Assessment for an instant readiness snapshot tailored to your stage — then book a strategy call to turn it into a plan.