Why OBP
An AWS partnership growth partner — not a consultancy, not a software vendor.
OBP is built specifically around AWS partnership execution — ISV Accelerate, ACE co-sell, Competencies, MDF, AWS Marketplace, and partner programs. Focused, hands-on, and revenue-first.
How we’re different
Six things that set OBP apart.
Purpose-built for AWS
Designed specifically around AWS — ISV Accelerate, ACE, Competencies, MDF, Marketplace, and AWS sellers — not generic cloud advisory.
Execution-oriented
We don't stop at strategy. We help build assets, prepare applications, manage workflows, and run the AWS motion with you.
Services plus systems
Repeatable frameworks and tech- & AI-enabled delivery mean every engagement runs the same proven playbook — delivered in weeks, not quarters.
Deep AWS expertise
AWS is our specialty — ISV Accelerate, ACE, Competencies, and Marketplace — with Azure and Google Cloud on the roadmap.
Revenue-focused
We're not a compliance or admin partner-program consultant. The goal is revenue growth through your AWS partnership.
Cross-functional operating model
We connect alliances, sales, marketing, revenue operations, and executive leadership into one coordinated motion.
How OBP wins
We compete across categories — and fit perfectly into none of them.
Pieces of the AWS partnership problem are served by different kinds of vendors. OBP covers the full lifecycle — here’s where we win.
Versus Traditional consulting firms
Hands-on with day-to-day AWS partner operations, priced as a productized engagement — not a big-consultancy retainer.
Versus Marketplace enablement vendors
We cover the full AWS partnership lifecycle — co-sell, programs, content, MDF — not just Marketplace transactions.
Versus Partner relationship management platforms
Services plus purpose-built AWS co-sell and ACE workflows — not channel software repurposed for hyperscalers.
Versus Agencies & content firms
Content that's AWS-program aligned and field-ready, not just polished.
Versus Independent alliance consultants
A structured firm with repeatable processes, systems leverage, and productized packages.
Client results
The expertise and professionalism of the Only Best Practices team have been instrumental in our journey. We've achieved significant milestones, including ISV Accelerate status, and have seen a surge in inbound deals from AWS.
- Achieved ISV Accelerate status
- Surge in inbound AWS deals
We’re not here to manage your partner paperwork. We’re here to move you from partner registration to partner revenue.
Ready to turn your AWS partnership into revenue?
Book a strategy call and we’ll map the moves that matter most across co-sell, Marketplace, programs, and content — and show you the path from registration to revenue.