Why OBP
An AWS partnership growth partner — not a consultancy, not a software vendor.
OBP is built around the motions that take software companies beyond direct sales — AWS Marketplace first, then the partnership path their maturity supports, with partners or with AWS — run as one go-to-market. Focused, hands-on, and revenue-first.
How we’re different
Six things that set OBP apart.
Purpose-built for AWS
Designed specifically around AWS — ISV Accelerate, ACE, Competencies, MDF, Marketplace, and AWS sellers — not generic cloud advisory.
Execution-oriented
We don't stop at strategy. We help build assets, prepare applications, manage workflows, and run the AWS motion with you.
Services plus systems
Repeatable frameworks and tech- & AI-enabled delivery mean every engagement runs the same proven playbook — delivered in weeks, not quarters.
Deep AWS expertise
AWS is our specialty — ISV Accelerate, ACE, Competencies, and Marketplace — with Azure and Google Cloud on the roadmap.
Revenue-focused
We're not a compliance or admin partner-program consultant. The goal is revenue growth through your AWS partnership.
One integrated go-to-market
AWS Marketplace, your partner channel and AWS co-sell run as one motion — connected to your sales, marketing, revenue operations and leadership, not split across three vendors.
How OBP wins
We compete across categories — and fit perfectly into none of them.
Pieces of the AWS partnership problem are served by different kinds of vendors. OBP covers the full lifecycle — here’s where we win.
Versus Traditional consulting firms
Hands-on with day-to-day AWS partner operations, priced as a productized engagement — not a big-consultancy retainer.
Versus Marketplace enablement vendors
We run the whole go-to-market around your listing — your partner channel and AWS co-sell, not just Marketplace transactions.
Versus Partner relationship management platforms
We recruit, enable and run the partners themselves. Software records a channel; we build one.
Versus Agencies & content firms
Content that's AWS-program aligned and field-ready, not just polished.
Versus Independent alliance consultants
A structured firm with repeatable processes, systems leverage, and productized packages.
Client results
The expertise and professionalism of the Only Best Practices team have been instrumental in our journey. We've achieved significant milestones, including ISV Accelerate status, and have seen a surge in inbound deals from AWS.
- Achieved ISV Accelerate status
- Surge in inbound AWS deals
We’re not here to manage your partner paperwork. We’re here to take you from direct sales to every route to market.
Ready to turn your AWS partnership into revenue?
Book a strategy call and we’ll map the moves that matter most across co-sell, Marketplace, programs, and content — and show you the path from registration to revenue.