AWS partnership services
Turn your AWS partnership into measurable revenue.
Only Best Practices is an AWS-first partnership services firm. We move software companies from registered AWS partner to active, co-selling, revenue-generating partner — across ISV Accelerate, ACE co-sell, Competencies, MDF, and AWS Marketplace.
- Built around AWS ISV Accelerate, ACE co-sell, Competencies, and Marketplace.
- Human-led services, backed by repeatable frameworks and tech- & AI-enabled delivery.
- Move from registered AWS partner to active co-sell and Marketplace revenue.
- ISV Accelerate
- ACE Co-Sell
- AWS Competencies
- AWS Marketplace
Client results
The expertise and professionalism of the Only Best Practices team have been instrumental in our journey. We've achieved significant milestones, including ISV Accelerate status, and have seen a surge in inbound deals from AWS.
- Achieved ISV Accelerate status
- Surge in inbound AWS deals
The execution gap
Most companies join the AWS Partner Network. Few turn it into revenue.
Being a registered AWS partner is the easy part. Activating the relationship — co-sell, Marketplace, programs, and proof — is where most teams stall. These are the gaps we close.
- 01
Registered, then stalled
You're a registered AWS partner, but there's no roadmap for ISV Accelerate, co-sell activation, or Marketplace revenue.
- 02
Opaque program requirements
ISV Accelerate, Competencies, Marketplace, and ACE each set a different bar — and it's unclear what you need or how to qualify.
- 03
Invisible to AWS sellers
Without clear value props, customer proof, and field collateral, you're hard for AWS sellers to find and sell with.
- 04
Stuck at the Marketplace bar
Listing, private offers, and the Well-Architected and Foundational Technical Reviews are hard to set up and pass.
- 05
Revenue you can't trace
You can't show how much pipeline and revenue your AWS partnership, Marketplace, and co-sell actually drive.
- 06
Held together by spreadsheets
Scattered docs and manual follow-up make the AWS motion inconsistent and impossible to scale.
- 07
No field-ready content or MDF plan
AWS partnerships demand field-ready content and MDF planning that most teams aren't built to produce.
What we do
The activities we run to turn your AWS partnership into revenue.
These aren’t à-la-carte service lines — they’re the activities we run for every partner, across two practice areas: AWS Partnership Acceleration and AWS Marketplace Compliance. We sequence them to your stage and goals.
Pre-Sales
Introductions · GTM Assessment · GTM Roadmap
Sales Strategy & Enablement
Co-sell best practices · ACE training & best-practices review · ACE account mapping
Live Events Strategy & Enablement
Lunch & Learn organization · Immersion Day organization · Sponsored-event planning
Marketing Strategy & Enablement
Co-marketing best practices · Field-ready kit review & consultation · Case study review & consultation
AWS Program Alignment & Engagement
AWS Specialization program overview & roadmap development · ISV Accelerate · AWS Competency
AWS Program Activation
ISV Accelerate sales activation · AWS Competency sales activation
AWS Marketplace Support
Well-Architected Framework Review · Foundational Technical Review · AWS Marketplace listing
Who we serve
Built for teams where the AWS partnership matters — but execution is underbuilt.
Early-Stage SaaS
Product-market fit but limited partner infrastructure — you need to get started with AWS Marketplace, co-sell, and ISV Accelerate.
See needsScaling ISVs
Customers and revenue already in place, but your AWS partner strategy needs to be formalized and operationalized.
See needsConsulting & Services Partners
Strengthen your AWS relationship and package repeatable, AWS-aligned service offerings that sellers want to recommend.
See needsMarketplace-Ready Companies
You want to transact through AWS Marketplace but need help with listing, the technical reviews, and private offers.
See needsCompanies Building Alliance Functions
Hiring your first alliance leader or building an AWS partner team from scratch, and you need an operating model that scales.
See needsWhy OBP
Not a consultancy. Not a software vendor. An AWS partnership growth partner.
Purpose-built for AWS
Designed specifically around AWS — ISV Accelerate, ACE, Competencies, MDF, Marketplace, and AWS sellers — not generic cloud advisory.
Execution-oriented
We don't stop at strategy. We help build assets, prepare applications, manage workflows, and run the AWS motion with you.
Services plus systems
Repeatable frameworks and tech- & AI-enabled delivery mean every engagement runs the same proven playbook — delivered in weeks, not quarters.
Deep AWS expertise
AWS is our specialty — ISV Accelerate, ACE, Competencies, and Marketplace — with Azure and Google Cloud on the roadmap.
Revenue-focused
We're not a compliance or admin partner-program consultant. The goal is revenue growth through your AWS partnership.
Cross-functional operating model
We connect alliances, sales, marketing, revenue operations, and executive leadership into one coordinated motion.
How it works
From discovery to an owned, repeatable capability.
- 1
Discovery
We pinpoint where your AWS partnership stands today — and where the gaps are.
- 2
GTM Roadmap
A structured roadmap that prioritizes your biggest AWS wins.
- 3
Execution
We don't just advise — we help build the assets and run the AWS motions.
- 4
Managed Support
Ongoing monthly support that keeps the AWS motion compounding.
- 5
Scale & Systematize
Internalize the workflows we designed so AWS partnership growth becomes a repeatable, owned capability.
By the numbers
One focused AWS motion — measured where it matters.
Every engagement is productized, sequenced to your stage, and tied to the partner KPIs leadership cares about.
Packages & pricing
Productized engagements, clear pricing.
From your first ISV Accelerate submission to a fully managed alliance — pick the engagement that matches your AWS stage.
GTM Foundations
$5,000 · 5 weeks
ISV Accelerate submission + sales activation
View detailsGTM Accelerate
$12,000 · 12 weeks
Scalable, program-driven AWS growth
View detailsManaged AWS Alliances
$40,000 · 1 year
An always-on AWS alliance function
View detailsGTM Re:Structure
Custom · Custom
A reset, AWS-aligned roadmap
View detailsReady to turn your AWS partnership into revenue?
Book a strategy call and we’ll map the moves that matter most across co-sell, Marketplace, programs, and content — and show you the path from registration to revenue.