Services
Most software companies come to us selling direct. First we get you listed and transacting on AWS Marketplace; then we build the partnership path your maturity supports — a partner channel of your own or co-selling with AWS — and the other can follow.
Sell direct
Where most clients start
Your team, your pipeline. It only reaches the buyers your reps can call.
Your starting point — we build on it.
Transact on AWS Marketplace
Where every client starts
Get compliant, listed and transacting on AWS Marketplace — then let OBP run the back office every deal closes through.
Step 2 · Choose your path
Sell through partners
If you’re still building direct traction
Not yet enough direct activity to earn AWS priority? Referral, reseller and SI partners — recruited, enabled and run for you — source pipeline and transact through your listing.
Explore this pathSell with AWS
If your direct pipeline is strong
Reflect your direct pipeline into ACE to earn AWS priority — then co-sell with AWS sellers through ISV Accelerate, Competencies and MDF.
Explore this pathStart with the path that fits where you are — the goal is all three running as one go-to-market.
Cloud savings of up to 43% off on-demand — often enough to offset your listing costs or fund the next motion.
Managed Cloud OptimizationHow the motions connect
The motions aren’t three separate programs. Deals come from your team, AWS sellers and your partners — and they all transact, get measured and get funded the same way.
Step 1 · Where every client starts
Clear the AWS bar with fixed-scope technical reviews and a listing — then let OBP run the Marketplace day to day: private offers, listing changes and revenue reporting.
Get listed
$5,000Includes remediation support · up to 20 hours
Find and fix risks before they block your listing.
A structured Well-Architected review with hands-on remediation support so your workload meets the AWS bar.
Book a callWhat’s included
$1,500Free when bundled with a WAFR & remediation engagement
Clear the FTR bar for AWS Marketplace and programs.
A focused FTR gap analysis against AWS’s requirements, with the fixes you need to pass.
Book a callWhat’s included
$2,500One-time standard listing setup & configuration
Get listed and ready to transact.
Standard AWS Marketplace listing setup and configuration so you can start transacting.
Book a callWhat’s included
Operate
$500–$2,500/motwelve-month term
Your AWS Marketplace, managed day to day.
Once you’re listed, OBP runs your AWS Marketplace day to day — the private-offer desk, listing changes and the revenue reporting that keep it transacting.
See tiers & detailsWhat’s included
Step 2 · Choose your path
Which partnership path comes next depends on where you are on the maturity curve — specifically, how much direct activity you have to reflect into ACE. Both are equally valid starting points, and the other can follow as you grow.
Sell through partners
Not yet enough direct activity to earn AWS priority? Referral, reseller and SI partners — recruited, enabled and run for you — source pipeline and transact through your listing.
See this path If your direct pipeline is strongSell with AWS
Reflect your direct pipeline into ACE to earn AWS priority — then co-sell with AWS sellers through ISV Accelerate, Competencies and MDF.
See this pathStep 2 · If you’re still building direct traction
When there isn’t yet enough direct activity to earn AWS priority, a channel of your own sources the pipeline. OBP recruits, signs and enables the partners, desks their deals through your listing, and reports the revenue they source.
$1,500–$4,000/motwelve-month term
Your own partner channel — recruited, enabled and run for you.
OBP builds and runs your own partner channel: partners targeted and recruited, signed to an agreement, onboarded, and then operated — their deals desked, their pipeline reviewed, and the revenue they source reported.
See tiers & detailsWhat’s included
$4,500–$12,000per quarter · fixed fee
Your partner program, launched in one quarter — for a fixed fee.
A one-quarter, fixed-fee build of your partner program: a guaranteed number of net-new partners recruited, trained and enabled with marketing material — then the whole program handed over.
See launch tiersWhat’s included
Step 2 · If your direct pipeline is strong
When your direct motion is strong enough to reflect into ACE, it earns AWS priority and a strong AWS relationship. Productized engagements take you from registered partner to active co-selling revenue — sequenced to your AWS stage.
$5,000
A focused sprint that guides you to a successful ISV Accelerate submission and AWS sales activation — the first step to traction with the AWS Sales organization.
See pricing & cadenceWhat’s included
$12,000
Build stable, scalable AWS partnership growth through the AWS programs designed to differentiate your solution to AWS and customers.
See pricing & cadenceWhat’s included
$40,000per year, or $4,000/month
Dedicated AWS alliance management and partnership development for partners prioritizing deep, continued alignment with AWS best practices and programs.
See pricing & cadenceWhat’s included
Custom
For partners who've invested in their AWS partnership and need to restructure the roadmap toward trust and traction with AWS teams — with specific, targeted activities.
See pricing & cadenceWhat’s included
Funds the motions
Always free at its base tier: insured commitments cut cloud spend and lift gross margin, and paid tiers add AWS security and compliance.
Freepaid tiers from $500/mo
Cut cloud spend and lift gross margin — always free.
An always-free FinOps service, with paid tiers that add AWS security and compliance — designed to reduce cloud spend and improve cost of goods sold for software products listed on cloud marketplaces.
See tiers & detailsWhat’s included
Take the GTM Assessment and we’ll point you to the right services for your AWS stage — then sequence them into a clear plan.