Packages & pricing
Pick the engagement that matches where you are with AWS — from your first ISV Accelerate submission to a fully managed alliance — plus fixed-scope Marketplace Compliance services. Clear scope, clear cadence, clear price.
Practice area
Productized GTM engagements that move you from registered partner to active, co-selling revenue — sequenced to your AWS stage.
A focused sprint that guides you to a successful ISV Accelerate submission and AWS sales activation — the first step to traction with the AWS Sales organization.
The ISV Accelerate activation path
APN partners taking their first real step toward AWS sales traction.
Start with FoundationsBuild stable, scalable AWS partnership growth through the AWS programs designed to differentiate your solution to AWS and customers.
+ marketing, MDF & live events
Partners ready to compound AWS partnership growth across programs.
Book a scoping callDedicated AWS alliance management and partnership development for partners prioritizing deep, continued alignment with AWS best practices and programs.
Everything, managed year-round
Partners who want an alliance team without a full-time hire.
Talk about a retainerFor partners who've invested in their AWS partnership and need to restructure the roadmap toward trust and traction with AWS teams — with specific, targeted activities.
A custom mix of any capability
Established partners who need to reset their AWS roadmap.
Scope a Re:StructureClient results
The expertise and professionalism of the Only Best Practices team have been instrumental in our journey. We've achieved significant milestones, including ISV Accelerate status, and have seen a surge in inbound deals from AWS.
Build vs. buy
Standing up an in-house AWS alliance function means a senior hire (often several), months of ramp, and fixed headcount. OBP gives you the full motion for a fraction of the cost — and you can start in days.
Roughly 80% less than a single senior hire — with a whole team’s coverage.
| In-house alliance team | Only Best Practices | |
|---|---|---|
| Annual cost | ~$180K–$250K+ fully loaded (salary, benefits, taxes) for one hire | From $5K one-off to $40K/year fully managed |
| Time to value | 3–6 months to recruit, hire, and ramp | Start in days on proven frameworks |
| Coverage | One generalist stretched across everything | A team across strategy, co-sell, Marketplace, programs, content & ops |
| AWS program depth | Hard to find and expensive to hire | ISV Accelerate, ACE, Competency, MDF & Marketplace built in |
| Flexibility | Fixed headcount regardless of workload | Scale up or down; no long-term commitment |
| Risk | Single point of failure; turnover risk | A bench of operators, not one person |
In-house figures are typical fully-loaded estimates for one senior US-based AWS alliance hire; actual costs vary, and a complete function (alliance + partner marketing + ops) costs more.
Practice area
Fixed-scope technical reviews and listing setup that get you over the AWS bar and ready to transact.
A structured Well-Architected review with hands-on remediation support so your workload meets the AWS bar.
A focused FTR gap analysis against AWS’s requirements, with the fixes you need to pass.
Standard AWS Marketplace listing setup and configuration so you can start transacting.
Add a technical review to any engagement.
The Marketplace Compliance services above can be added alongside any acceleration engagement at the same fixed price. On Managed AWS Alliances, Well-Architected Review and FTR support are included on demand.
All engagements are AWS-first. Azure and Google Cloud are on the roadmap.
What’s included
Every engagement draws from the same deep toolkit — scoped to your stage and goals.
Compare packages
An at-a-glance view of the capabilities each package covers.
| Capability | GTM Foundations$5,000 | GTM Accelerate$12,000 | Managed AWS Alliances$40,000 |
|---|---|---|---|
| Pre-Sales | |||
| Sales Strategy & Enablement | |||
| Live Events Strategy & Enablement | – | ||
| Marketing Strategy & Enablement | – | ||
| AWS Program Alignment & Engagement | |||
| AWS Program Activation | |||
| AWS Marketplace Support | – | – |
GTM Re:Structure isn’t shown — it’s fully custom: any combination of the above, tailored to scope.
Good to know
Clear scope cuts both ways — here’s what we need from you, and what sits outside the fee.
FAQ
No — AWS makes the final call, and any partner who guarantees otherwise is overselling. What we do control is the quality of the submission: we prepare it to the bar, manage the process end to end, and handle the back-and-forth with AWS.
Annual or monthly. Managed AWS Alliances is $4,000/month, or $40,000 for the year paid upfront — which saves you $8,000. The fixed-scope engagements (GTM Foundations, GTM Accelerate, and the Marketplace Compliance services) are billed at the listed price.
Yes — and it isn’t a penalty. The $5,000 Foundations fee credits toward GTM Accelerate if you move up, so starting small costs you nothing extra.
One required 1-hour working session each week, access to AWS Partner Central and your AWS account, and a named decision-maker who can unblock. The weekly is the engine — engagements stall without it.
Yes. Well-Architected Review ($5,000), Foundational Technical Review ($1,500), and Marketplace Listing ($1,000) are fixed-scope and stand alone — no acceleration engagement required. On Managed AWS Alliances, Well-Architected Review and FTR support are included on demand.
Not today. OBP is AWS-first by design — the depth is the point. Azure and Google Cloud are on the roadmap.
You keep the deliverables and the playbook — they’re yours. From there most partners either run the motion in-house or move onto Managed AWS Alliances to keep it running without adding headcount.
Take the GTM Assessment and we’ll point you to the right engagement for your AWS stage — then sequence it into a clear plan.